Although the majority of the patients seeking cosmetic surgery are female, in recent years cosmetic surgery is gaining popularity among males and the trend is increasing.
According to the American Society of Aesthetic Plastic Surgery (ASAPS), the number of cosmetic procedures for men has increased by more than 100% in the last ten years.
Men generally desire cosmetic surgery not only to look better but also to stay competitive in the work place. In this competitive environment, looking fit, younger, and more masculine has better chances of ascending in any field.
The social de-stigmatization of plastic surgery for males and the decreased costs are also important factors for increasing the popularity of cosmetic surgery among men..
The desires for specific procedure varies from patient to patient depending on their occupations or their concerns. Some patients, for instance those who are in show business or modelling, naturally want to enhance their physical appearance. They normally want jaw line augmentation, hi-def liposuction, pectoral implants and gluteal implants. Many men seek cosmetic surgery to look younger and confidant in their work places. The cosmetic procedures suitable for them are necklift, eyelift, jawline re-contouring, and liposuction. Some of men want body builder type muscular body and they also ask for jawline augmentation, hi-def liposuction, pectoral implants, gluteal implants and gynescomastia (removing fatty tissue around the breasts ). Others only wants to look good, without any specific motivation.
According to the American Society of Aesthetic Plastic Surgery the five most popular cosmetic procedures for men are liposuction (due to rising obesity), rhinoplasty (nose reshaping), blepharoplasty (eyelid surgery), gynescomastia (removal of breast tissue), and otoplasty (ear shaping). Other popular procedures are face or neck lift, brow lift, abdominoplasty, chin enhancement, pectoral implants, gluteal implants and hair transplant.
The top five minimally invasive procedures for male are botox, hair removal, microdermabrasion, chemical peel and soft tissue fillers.
source : http://www.surgery.org/media/news-releases/cosmetic-procedures-increase-in-2012