Statistics from ASAPS 2013 showed that liposuction and breast augmentation continue to be the first and second-most performed surgical procedures in the U.S. Buttock augmentation and labiaplasty were credited for the most significant increases for cosmetic surgery procedures for that year.

In addition, these procedures are also on the rise in Brazil. A recent article[1] reported that Brazil now outperforms the United States in performing cosmetic procedures. According to the Global Post, Brazil performed around 40,000 more cosmetic surgery procedures than in the U.S. in 2013.

There is no question that demand of cosmetic procedures is high in both countries. But why is Brazil outperforming the U.S.? Two reasons says the news source: credible Brazilian surgeons and flexible credit programs that make it possible for more people to afford cosmetic procedures. However, we have both credible surgeons and credit programs in the U.S. also, so there may be some other factors.

We believe that Brazilian culture may also play a major role in this increase. The beautiful Brazilian woman with bronze skin, beautiful full buttocks and breasts has always been the desire of many women in Brazil. Women there are perhaps more willing to get buttock and breast enhancements because of their culture desiring larger more shapely buttocks and breasts.

At our practice in Dallas, TX, we have found similar increases in desires for women. That is why, at our office, we specialize in cosmetic procedures of the breast and body. These include all the top procedures listed above. For body contouring, liposuction and tummy tucks are still in big demand, and we have our special techniques for performing these to improve patient satisfaction.

Implants are still popular at our office, whether they are for augmentation of the breasts or the buttocks. It is a given that women love beautiful breasts, and one of the best ways to get them (other than through Mother Nature) is by inserting implants into the breasts. The new silicone implants appear to be the best for appearance and feel, and their increased expense is well worth it according to most patients.

Buttock implants are becoming more popular in Texas, and this may be due to the Latino influence such as seen in Brazil. Buttock implants had received a bad rap in the past, but the newer techniques are showing that the complication rate is not as much as once thought. At our practice, we use a technique that is popular in Brazil which is somewhat different than the U.S. technique. Thus, we achieve great results, beautiful results that we are proud of.

Another popular procedure is the Brazilian Butt lift which most likely started in Brazil since larger buttocks are so popular there. During this procedure, fat is harvested from the flanks and reinjected into the buttocks to increase volume to the buttocks. The procedure is gaining popularity according to the above cited article. However, if you don’t have enough fat to reinject into the buttocks, you cannot get the enhancement you desire. Thus, implants are again the best option for those in such situations.

One surprise from the data is the marked increase in desire for labiaplasty procedures. We have been offering labiaplasties at our office for years and have had excellent results. In fact, our surgeon, Dr. Robert L. True, has created his own technique of labiaplasty he calls the “True Labiaplasty” procedure. It gives the labia a more natural finished appearance, maintains better sensation to the labia, and has less pain postoperatively.

At our office, we offer all the above procedures and, according to our satisfied patients, have great results. If you would like to learn more about these procedures and see if you can improve your body Brazilian style, call us for a complimentary consultation today.


[1] “Cosmetic surgery numbers up in Brazil”,